Hispanic-Net

Social Media Resume

The NY Times has an interesting article on the emerging trend of the social media resume.

Relationships Matter in Technology Adoption

Charlene Li of Forrester gave an insightful presentation on emerging social strategies at PARC December 6th.

"Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for."

Here are some highlights:

Coherent social strategies - POST Method:
P = people; who is using the technology
O= objective; why are you doing this; are your customers using these social technologies
S= strategies; short and long term
T= technolgy; once P, O, and S are covered can you pick the technologies