The NY TImes has reported that Microsoft plans to buy Rapt, Inc.
Microsoft plans to add Rapt’s programs to the Web publisher tools that it gained when it acquired aQuantive last year for $6 billion.
The move “puts us way ahead of what other offerings are available in the market,” Mr. Howe said, likening Microsoft with Rapt to a jet plane, with rivals, including Google, being a bicycle.
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