Here's a shout-out to Mitch Posada, managing director of Grupo Entrada, on his latest venture, www.queverde.com. QueVerde.com's mission is to be the leading media outlet dedicated to sustainability and green living among Latinos and Latino owned business in the U.S.
Why QueVerde?
There is no global news or media connection point between the Sustainability Movement and the Latino World
>> Mass media is shrinking and media outlets are proliferating and segmenting the Latino into less coverage
>> Sustainability Movement data is overwhelming and scientific oriented
>> The Green Movement tone is negative and alarming
>> Multi-dimensional topics are needed to address the interests of Latinos in the evolution of the Sustainability Movement
Queverde has launched two blogs: TodoVerde and SoyVerde. Check them out.
Download this podcast interview with Mitch Posada on Daniel Gutierrez' radio show. About the podcast: Join Daniel as he dives into the question of the new social capital and social networking. How does this new way of reaching your audience change the way we see our world and how we communicate with each other. Guest Mitch Posada, Managing Director of Grupo Entrada, and Founder of LatinLounge.tv and QueVerde.com.
