Hispanic-Net

CasaQ - an ecommerce site focused on Latino Culture

Darlene Tenes is gaining momentum with her Latino lifestyle venture, CasaQ.   Originally started as an online resource for Latino themed items, CasaQ has expanded to provide resources for the Latino lifestyle and her gorgeous Latino christmas ornaments were included in the Latin Grammy gift baskets this year.  What I like about CasaQ is its crossover appeal - the site, all in English, reaches out not only to Latinos but to those who like the Latin aesthetic as well.

Sales Soar at Hot Spot for Latino Shoppers

Hey, we spotted this first.  Al Lujan, CEO of Mercados Suvianda and Mitch Posada, Hispanic marketeer, Grupo Entrada, were part of our May panel on entrepreneurs finding opportunity in the Hispanic demographic.  This Sunday's San Jose Mercury News has a huge front page article in the Sunday Business section on Mercados Suvianda and others who are finding market success catering to San Jose's well off Latino population.

Key facts:

• $87,118: Average household income of Bay Area Latinos, 27.6 % greater than the $68,278 average income for Hispanic households nationwide.
• $90,369: Average household income within five mile radius of Story and King roads
• $2.4 million: increase in revenue for retailers at the intersection of King and Story roads from 2001 to last year.
• Purchasing power of Latinos in California jumped to $214.5 billion last year, up from $170 billion in 2002.

The bottom line is the bottom line.  There's serious money to be made catering to Hispanic consumers.

Sources: Univision, City of San Jose, University of Georgia.