Charlene Li of Forrester gave an insightful presentation on emerging social strategies at PARC December 6th.
"Many companies approach Social Computing as a list of technologies to
be deployed as needed — a blog here, a podcast there — to achieve a
marketing goal. But a more coherent approach is to start with your
target audience and determine what kind of relationship you want to
build with them, based on what they are ready for."
Here are some highlights:
Coherent social strategies - POST Method:
P = people; who is using the technology
O= objective; why are you doing this; are your customers using these social technologies
S= strategies; short and long term
T= technolgy; once P, O, and S are covered can you pick the technologies
Continue reading "Relationships Matter in Technology Adoption" »
Our evangelizing of Nearsoft and their guerilla marketing video has made its way through the 'net and resulted in this recent post
"Word on the street at the moment is that several of the leading
outsourcing vendors are searching for clients who want to develop
resources in Central and South America. This is especially the case
for services that require a higher degree of staff interaction and time
overlap, for example software development, HR and finance processes.
I'm not unusually one for commercials, but I was sent this cute clip -
for a small software development outsourcing firm called Nearsoft
- which comes up with some very compelling arguments for nearshoring
software development work to Mexico for Californian businesses; namely
that Mexican nearshoring costs on average 65% of the US costs, compared
to 85% for Indian costs for software development services."
Continue reading "Nearshoring to Mexico and Uruguay" »