Hispanic-Net

Relationships Matter in Technology Adoption

Charlene Li of Forrester gave an insightful presentation on emerging social strategies at PARC December 6th.

"Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for."

Here are some highlights:

Coherent social strategies - POST Method:
P = people; who is using the technology
O= objective; why are you doing this; are your customers using these social technologies
S= strategies; short and long term
T= technolgy; once P, O, and S are covered can you pick the technologies

CasaQ - an ecommerce site focused on Latino Culture

Darlene Tenes is gaining momentum with her Latino lifestyle venture, CasaQ.   Originally started as an online resource for Latino themed items, CasaQ has expanded to provide resources for the Latino lifestyle and her gorgeous Latino christmas ornaments were included in the Latin Grammy gift baskets this year.  What I like about CasaQ is its crossover appeal - the site, all in English, reaches out not only to Latinos but to those who like the Latin aesthetic as well.

Nearshoring to Mexico and Uruguay

Our evangelizing of Nearsoft and their guerilla marketing video has made its way through the 'net and resulted in this recent post

"Word on the street at the moment is that several of the leading outsourcing vendors are searching for clients who want to develop resources in Central and South America.  This is especially the case for services that require a higher degree of staff interaction and time overlap, for example software development, HR and finance processes. I'm not unusually one for commercials, but I was sent this cute clip - for a small software development outsourcing firm called Nearsoft - which comes up with some very compelling arguments for nearshoring software development work to Mexico for Californian businesses; namely that Mexican nearshoring costs on average 65% of the US costs, compared to 85% for Indian costs for software development services."

 

Hispanic-Net Annual Banquet Recap

Just wanted to reach out to everyone (all 170+ of you) who attended the Hispanic-Net dinner. All of you - wonderful, witty, impressive, accomplished and good looking too.

I was genuinely moved by how thrilled Alicia Morga was to receive her award - she had her sisters and family there and it was quite a moment.

Enrique Salem thoroughly charmed me with his acceptance speech.

Mitch Posada was the Hispanic Steve Jobs as he gave a funny, smart and attention grabbing keynote on the huge investment and entrepreneurial opportunities in the Hispanic demographic.

Finally, my great thanks to Joel Dreyfuss who brought his insight, quick wit and light touch as Master of Ceremonies.

Wow!